Beer & Spirits As In-Person Events Return, Alcohol Brands Seek to Entertain Consumers With High Expectations Marketers aim to raise the bar by mixing the physical with the digital The world has changed, and brands need to change with it.Photo Illustration: Adweek; Jagermeister, Absolut, Tito's Heineken By Paul HiebertApril 22, 2022 In-person events have returned. That means event-based marketing has, too. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in