How The Clorox Company Is Rethinking Influencer Marketing

Its brands such as Liquid-Plumr and Fresh Step are gaining ground

The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The CPG manufacturer isn’t afraid to experiment with atypical marketing strategies, either, such as when it created a mysterious musical artist known as CLRX, who attracted fans on social media with her debut single “So Clean.”