How the Boston Seaport Became a Hotbed for DTC Brands
A decade in the making, the district features a prominent pop-up village
The Seaport has 1.1 million square feet of retail space.
Key Insights
- The Seaport includes a pop-up village that has changed three times.
- DTC brands are using the space to test brand awareness.
A city known for its sports dynasties, baked beans and place in American history, Boston is becoming a testing ground for direct-to-consumer retailers. The revitalized seaport is attracting companies looking to target a different kind of consumer, one that may park their electric vehicles in a certain kind of yard.
