How the Boston Seaport Became a Hotbed for DTC Brands

A decade in the making, the district features a prominent pop-up village

storefronts in a city area
The Seaport has 1.1 million square feet of retail space.

Key Insights

A city known for its sports dynasties, baked beans and place in American history, Boston is becoming a testing ground for direct-to-consumer retailers. The revitalized seaport is attracting companies looking to target a different kind of consumer, one that may park their electric vehicles in a certain kind of yard.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.