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Successful creators are known to hustle, but they’re not always known as entrepreneurs.
At a panel at Social Media Week Europe last week, creators Catherine Kay and Obi Vincent joined influencer partnership lead at Shopify Vérane Pède to discuss the converging line between creators and entrepreneurs.
“Creators are the new generation of entrepreneurs, which is our target,” Pède said, who added that Shopify’s European creator partnership program is only about a year old.
Shopify is known for helping small businesses with their ecommerce efforts, and increasingly, creators are part of this equation.