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Tens of millions of Americans likely did a collective double take during the opening minutes of this year’s Super Bowl, when their screens went black but for a color-changing QR code that floated from one edge to another in an imitation of a classic DVD screensaver.
The minute-long spot was a bold gambit on the part of cryptocurrency exchange Coinbase that drew polarized reactions; Adweek named it the best ad of the game, but it ranked dead
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