How the Election Could Blow Up Holiday Retail Projections

Consumers are less likely to spend when they feel uncertain about the future

The 2020 election will influence consumer sentiment, which will impact holiday spend. Matthew Horwood/Getty Images

The 2020 election is understandably expected to distract American consumers from holiday shopping this week—much as it does every election year—as they pause to see whether Donald Trump can repeat his surprise 2016 victory.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.