Politics

How the Election Could Blow Up Holiday Retail Projections

Consumers are less likely to spend when they feel uncertain about the future

The 2020 election will influence consumer sentiment, which will impact holiday spend.Matthew Horwood/Getty Images
By Lisa Lacy

November 3, 2020

The 2020 election is understandably expected to distract American consumers from holiday shopping this week—much as it does every election year—as they pause to see whether Donald Trump can repeat his surprise 2016 victory.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}