Adobe Forecasts Online Holiday Spend Will See 2 Years of Growth in Single Season

Expect a record-breaking $13 billion Cyber Monday

Adobe projects online holiday spend in the U.S. will reach $189 billion throughout the season—a 33% year-over-year increase. Getty Images

While early projections indicated Black Friday and Cyber Monday could be less meaningful in a pandemic-era holiday season, Adobe Analytics is out with its annual forecast and disagrees vehemently.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}