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While early projections indicated Black Friday and Cyber Monday could be less meaningful in a pandemic-era holiday season, Adobe Analytics is out with its annual forecast and disagrees vehemently.
In fact, Adobe predicts the dates will shatter previous records of $7.4 billion and $9.4 billion, respectively, both of which were set just one year ago.
Per Adobe, Black Friday 2020 will generate $10 billion in online sales, marking a 39% increase year over year, while Cyber Monday will hit $12.7