How Cannabis Brands Can Make Their Holidays Merry and Profitable in 2021

Martech firm Surfside tells industry players to amp their ad spending to capitalize on fourth quarter green rush


When it comes to cannabis sales and celebrations, there’s no bigger day of the year than April 20, followed closely by Green Wednesday, the day before Thanksgiving, when weed fans stock up on flower, edibles, beverages, tinctures and other THC-laced goodies.

But in 2021 so far, a new four-day period has emerged as a bright spot for dispensaries and brands, racking up $90 million in sales on Friday alone, second only to 4/20 as a cash cow, for a whopping $240 million total long-weekend haul, according to cannatech firm Akerna.

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