How an Email Marketing Company Is the Real Winner From the Shopify and Mailchimp Breakup

Time to get to know Klaviyo

Klaviyo's customer base is 12,000 strong. Getty Images

Consider this an overnight success story almost a decade in the making—Klaviyo, an email service and marketing company founded in 2012— is currently the hottest company on the block thanks to the ongoing drama with Shopify.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.