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Consider this an overnight success story almost a decade in the making—Klaviyo, an email service and marketing company founded in 2012— is currently the hottest company on the block thanks to the ongoing drama with Shopify.
As news rolled out over Mailchimp leaving Shopify’s marketplace, many merchants forced to make a decision about email service providers (ESP) are dropping MailChimp for Klaviyo, which already counts brands like Bonobos, ColourPop and Untuckit as clients. As Klaviyo welcomes new clients, the next question on merchants and agencies minds: Will Shopify take the plunge to create its own ESP or just end up acquiring Klaviyo?
“[Klaviyo is] one of the fastest growing if not—the—fastest growing ESP out there,” said Tino Doan, director, commerce strategy at Zehner, a digital agency.