Adapting to Crisis

How 2020 Paved the Way for Online Christmas Trees

It’s a worthwhile experiment as consumer behavior changes

Illustration of a Christmas tree
Consumers will have more options to order Christmas trees online this year.Getty Images
By Lisa Lacy

November 4, 2020

More than two months before Christmas Day, Lowe’s announced it will offer free delivery of live Christmas trees for customers who order online—and spend at least $45—this season.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}