Adapting to Crisis

How 2020 Paved the Way for Online Christmas Trees

It’s a worthwhile experiment as consumer behavior changes

Illustration of a Christmas tree
Consumers will have more options to order Christmas trees online this year. Getty Images

By Lisa Lacy

November 4, 2020

More than two months before Christmas Day, Lowe’s announced it will offer free delivery of live Christmas trees for customers who order online—and spend at least $45—this season.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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