Here’s a Peek Behind the Jetblack Curtain

Walmart’s new service is shopping meets texting meets Guess Who for rich New Yorkers

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Walmart announced its $50-a-month, invitation-only Jetblack shopping service to consumers in Manhattan and (part of) Brooklyn back in May, and said it would be under the helm of Rent the Runway founder Jennifer Fleiss.

However, details have been sparse, until now. At Recode’s Code Commerce event last week, Fleiss shared new details about the text-to-shop service and Walmart’s plans for conversational commerce.

Members can text “nearly any shopping request,” and Jetblack will find and deliver it by the following day.

The service uses artificial intelligence and professional buyers in categories like home, health, parenting, fashion and wellness, as well as feedback from members themselves.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in