Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

Analysts advise Gap to figure out who it is again

a display of GAP sweatshirts
The iconic Gap logo sweatshirt was going to be the way forward for the brand, a move championed by now-former CMO Alegra O'Hare. Gap

It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.