Upheaval at Gap Shows a Need to Reconnect With Its Core Customer
Analysts advise Gap to figure out who it is again
The iconic Gap logo sweatshirt was going to be the way forward for the brand, a move championed by now-former CMO Alegra O'Hare.
Gap
It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy.
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