Famous Bobs—and Robs—Answer a Furniture Retailer's Urgent Call in New Ad

Vanilla Ice, Rob Schneider and even a Bob Ross plant rush to help Bob's Furniture

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Bob’s Discount Furniture has maintained a full-service internal advertising and production department with a fabrication shop since opening its first store in 1991, which made the Little Bob and Puppet Bob mascots used in the chain’s commercials. But according to a new national brand campaign, those two Bobs aren’t enough to fulfill their mission of getting everyone the furniture they love fast. They’re going to need to call for backup.

In the 60-second “Assemble the Bobs” spot released Monday, Little Bob uses a conch shell to summon help from other famous Bobs.



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