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Facebook said Friday that it is extending shopping tools to groups and beginning to test live shopping options for creators.
Vice president of product management Yulie Kwon Kim told Adweek,” Communities are one of the most meaningful parts of Facebook. Over 1.8 million people turn to Facebook groups each month to share interests.
She added that bringing shopping to groups presents “a great opportunity for group creators to raise money for their community and members to donate to causes they care about.”
OctoNation, a nonprofit organization working to educate people about octopuses, is using the new tools to enable members to buy apparel, mugs and stickers and show their love of octopuses.
Warren Carlyle, its founder and CEO, said in a statement, “Allowing our members to view and purchase OctoNation’s products in a trusted space they were familiar with has significantly increased sales.