Facebook Brings Shopping Tools to Groups, Along With Product Recommendations

The social network began testing live shopping events for creators

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Facebook said Friday that it is extending shopping tools to groups and beginning to test live shopping options for creators.

Vice president of product management Yulie Kwon Kim told Adweek,” Communities are one of the most meaningful parts of Facebook. Over 1.8 million people turn to Facebook groups each month to share interests.

She added that bringing shopping to groups presents “a great opportunity for group creators to raise money for their community and members to donate to causes they care about.”

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