Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer

The home furnishings purveyor is one of the few to be both online-only and profitable

Overstock is a rare retailer that’s both digital-only and profitable. But despite the momentum Overstock has maintained, it is exploring a variety of options to build on its strengths while taking advantage of its competitors’ weaknesses. The strategies it is putting in place for 2021 has implications from both a marketing and operations standpoint.