Why Overstock Is Leaning on Text Messaging Outreach to Keep Up With Pandemic Demand

The online furniture warehouse has sent 4.5 million in the past 30 days

Overstock has doubled down on SMS outreach amid the pandemic. Getty Images

As the coronavirus pandemic first shut down physical stores in March and prompted Americans to invest in comfortable furniture for quarantine, Overstock found itself with a flood of demand that overwhelmed its customer care staff.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.