Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space.
Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT—which, per research firm eMarketer, has the potential to reach over 55 million cord-cutters—the brand kicked off what it referred to as its first “full-funnel integrated media plan.”
Dubbed “Find That Feeling,” the campaign launched March 28 and aims to reach women who are style-savvy, fit-conscious and among the 70% of female consumers in the U.S.
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