Covid-19’s Economic Fallout Will Accelerate Linear TV’s Collapse

Traditional cable subscribers are expected to decline by 27 million over the next 5 years

A TV on the floor with a smashed piggy bank on the screen
By 2024, traditional linear pay TV subscribers are expected to decline to less than half of all occupied U.S. households. Unsplash, Getty image

Traditional television has been on the decline for years, but the continued economic fallout from the Covid-19 pandemic will make cord cutting even more pronounced, according to new research from the firm MoffettNathanson.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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