This Dr. Bronner's $25 Soap Smells Like Cannabis and Has a Message, Too

Sales will benefit an environmental cause, though the issue is hardly cut and dry

Earlier this month, David Bronner, CEO of soap brand Dr. Bronner’s, was hopping a short flight from Southern California up to Portland. As a dedicated supporter of Oregon Measure 109—which would legalize psilocybin-producing mushrooms for therapeutic use—Bronner wanted to be on hand for the ballot initiative’s historic passage.