Mobile

Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

Players also earn points toward a free pie

Piece of the Pie Pursuit puts players in the middle of a Rube Goldberg machine.Domino's Pizza
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By Lisa Lacy

April 3, 2018

First it was a wedding registry; then, carryout insurance. Now, Domino’s latest nod to customer loyalty is a mobile game that rewards players with points for free pizza.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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