Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

The chain's Bahrain storefront ad translates to 'the same as written, but in Arabic'

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves.

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