Colgate Equates Oral Beauty With Self-Care as It Enters the Emerging Category
The new product collection CO. by Colgate is aimed directly at Gen Z
The term “oral beauty” probably isn’t familiar to most people. The product category doesn’t exist on Walmart’s or Target’s website, and a search on Google Trends turns up nothing.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
