The term “oral beauty” probably isn’t familiar to most people. The product category doesn’t exist on Walmart’s or Target’s website, and a search on Google Trends turns up nothing.
The Colgate-Palmolive Company is aiming to change this.
Today, the New York-based consumer goods company, which claims to control 40% of the global toothpaste market, is introducing CO. by Colgate. The new line of products is aimed at young shoppers who increasingly lump oral care with self-care.
Apart from toothpaste and manual and electric toothbrushes, the collection includes foaming anti-stain mouth rinse, anticavity toothpaste tabs with fluoride and an overnight whitening wand.
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