CPG & Grocery

Colgate Equates Oral Beauty With Self-Care as It Enters the Emerging Category

The new product collection CO. by Colgate is aimed directly at Gen Z

CO. by Colgate is available through Ulta Beauty.Courtesy of Colgate
By Paul Hiebert

March 15, 2021

The term “oral beauty” probably isn’t familiar to most people. The product category doesn’t exist on Walmart’s or Target’s website, and a search on Google Trends turns up nothing.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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