Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass

Fitness platform's chief commercial officer on the 'relentless' pace of technology

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Like a lot of businesses, ClassPass was born when its founder came up with a solution to a problem. Payal Kadakia couldn’t find a dance class that fit her hectic schedule, and after a frustrating web search turned up nothing, she came up with ClassPass: an app-turned-community of fitness enthusiasts.

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