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Burger Town, a fictional chain with a logo that resembles Burger King’s, has been featured in Activision’s Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the “Burger Six, Going Dark” campaign from David New York running ahead of the Oct. 27 launch of Call of Duty: Modern Warfare II.
The brand’s largest scale international video game collaboration brings a special Call of Duty Whopper meal to 6,000 locations across 39 markets.