The Road to Brandweek: Kroger’s Mandy Rassi on Why Purpose Is the Biggest Buzzword

How the grocer is making customers part of its purpose-driven philosophy


With the advent of online shopping and an explosion of delivery options—including autonomous robots and a service in which personnel actually restock your refrigerator—consumers are no longer limited to the products on the shelves at their local grocery store.

At our upcoming Brandweek event, taking place Nov. 3-6 in Palm Springs, Calif., hear Mandy Rassi, vice president of marketing at grocery giant Kroger, discuss how the 136-year-old retailer—which has 2,800 stores in 35 states and annual sales of $121 billion—distinguishes itself from noisy competitors and maintains relevancy among increasingly demanding consumers.

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