Brands Need to Show Support and Make Actionable Change for the Asian American Community

Marketers must commit to elevating our diverse communities

Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.

Owning my racial identity took some time. Growing up as a first-generation Chinese American in New Jersey, I was made fun of for being Asian. And when I looked around me, it was non-Asians who represented success and coolness to me, so that’s who I found myself emulating.

I succeeded in realizing aspects of the American dream, but I did so in ways that often downplayed rather than celebrated my heritage—and there’s some shame in admitting that.

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