Brands Need to Show Support and Make Actionable Change for the Asian American Community

Marketers must commit to elevating our diverse communities

a larger hawaiian man playing a guitar in front of a google logo
This Google Doodle celebrates Native Hawaiian singer-songwriter Israel Kamakawiwo'ole on his 61st birthday. Google

Owning my racial identity took some time. Growing up as a first-generation Chinese American in New Jersey, I was made fun of for being Asian. And when I looked around me, it was non-Asians who represented success and coolness to me, so that’s who I found myself emulating.

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@theREALmarvin Marvin Chow is vp, global marketing at Google.