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Nothing brings people together across cultural divides quite like food, so what better way to combat hate and harassment than by sharing stories over a good meal?
That’s the idea behind multicultural agency Intertrend’s new “#MakeNoiseToday” campaign, which brings Asian foodies and other influencers together to share recipes and speak out against anti-Asian discrimination.
Launching Monday, the social-based campaign features restaurant owners like Tyson Ho of Brooklyn BBQ hotspot Arrogant Swine and Lindsay Jang of Hong Kong’s Yardbird and Ronin.
But it’s not all foodies.