Social Media Campaign Blends Culture and Food to Fight Anti-Asian Hate

Yummy recipes and an anti-discrimination ethos make for one tasty social media campaign

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Nothing brings people together across cultural divides quite like food, so what better way to combat hate and harassment than by sharing stories over a good meal?

That’s the idea behind multicultural agency Intertrend’s new “#MakeNoiseToday” campaign, which brings Asian foodies and other influencers together to share recipes and speak out against anti-Asian discrimination.

Launching Monday, the social-based campaign features restaurant owners like Tyson Ho of Brooklyn BBQ hotspot Arrogant Swine and Lindsay Jang of Hong Kong’s Yardbird and Ronin.

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Make Noise Today

But it’s not all foodies.

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