Because people have unique preferences and different dispositions, it’s sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next—something that hasn’t been the case throughout history—sometimes it’s not.
Consider a new report on Gen Z’s favorite brands from Morning Consult, which surveyed U.S. adults around the country between early May and late August.
Overall, the decision intelligence company found Gen Z adults (people born between 1997 and 2004) like a lot of brands that other people like, too.
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