Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’

A larger-than-life salesman leads darkly humorous spoof by Engine

Born Free Foundation enlists a cheesy salesman for wildlife decline PSA. Born Free Foundation / Engine

LONDON—Born Free Foundation has released a 60-second “closing down sale” spoof ad to raise awareness of wildlife population decline.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.