Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Tech

Alternate reality Operation Scoop Snoop, created for Season 3, combines show themes and '80s news

An alternate reality game based on Netflix's Stranger Things
Baskin-Robbins partnered with 22squared and m ss ng p eces to create an ARG based on Netflix's Stranger Things. Netflix/Baskin Robbins

While a record 40 million people have tuned in to watch the third season of Stranger Things since last week’s debut, a smaller but impressive subset of the sci-fi thriller’s fans have been busy playing an alternate reality game based on the show’s themes of Russian espionage.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.