Antimicrobial Material Could Become a Bigger Part of Apparel's Future

One provider is rebranding its self-cleaning fibers as consumers seek health products

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Antimicrobial fibers are doing a lot more than fighting odor these days.

The sale of the self-cleaning material, typically used in products such as underwear, is soaring since the Covid-19 pandemic began in March, as consumers increasingly seek out health and wellness products.

According data provided by Nielsen, sales of health and beauty care products are up 9% year-over-year for the ten-week period ended May 9, while the purchase of vitamins has jumped almost 47%.

Noble Biomaterials, a provider of these types of fibers, said in an email that sales of its healthcare and personal protective equipment segment rose 356% from 2019 to 2020.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in