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Antimicrobial fibers are doing a lot more than fighting odor these days.
The sale of the self-cleaning material, typically used in products such as underwear, is soaring since the Covid-19 pandemic began in March, as consumers increasingly seek out health and wellness products.
According data provided by Nielsen, sales of health and beauty care products are up 9% year-over-year for the ten-week period ended May 9, while the purchase of vitamins has jumped almost 47%.
Noble Biomaterials, a provider of these types of fibers, said in an email that sales of its healthcare and personal protective equipment segment rose 356% from 2019 to 2020.