Antimicrobial Material Could Become a Bigger Part of Apparel’s Future

One provider is rebranding its self-cleaning fibers as consumers seek health products

Mack Weldon storefront
Mack Weldon is one of the clothing purveyors utilizing Noble's antimicrobial technology. PRNewsfoto/Mack Weldon

Antimicrobial fibers are doing a lot more than fighting odor these days.

@RichCollings Richard Collings is a retail reporter at Adweek.