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When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials’ and Gen Zers’ closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the metaverse.
On this episode of Young Influentials, American Eagle’s vp of marketing, media, performance and engagement Ashley Schapiro joins Adweek digital editor and host Colin Daniels to discuss how the company has changed over the past few years, how it’s utilizing user-generated content through social media and why it decided to join the metaverse.
