Young Influentials: How Paramount Is Aligning Brands With the Right Creators

Nickelodeon and AwesomenessTV's RJ Larese is here to help marketers meet the right influencers

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When it comes to watching our favorite creators develop their careers, it seems like seeing them in TV shows and other partnerships fits so naturally. With the help of people like RJ Larese, vp, talent and development and brand partnerships at Nickelodeon and AwesomenessTV, this is able to happen behind the scenes, making the process look effortless to fans.

On this episode of Young Influentials, Larese joins Colin Daniels, host and Adweek digital editor, to discuss how social media is currently playing a major role when discovering new talent and how Paramount is creating original content with some of Gen Z’s favorite influencers and content creators.

Larese also discusses how he helps brands scout the perfect creators to tap into the Gen Z audience in a way that is natural and relatable to an audience they might’ve not been able to reach before.

Stream the new episode below, listen and subscribe to Young Influentials on Apple PodcastsSpotifyStitcher or iHeartRadio.