Xiao Chi Jie's Mission to Be a Modern Chinese Food Brand

Founders Caleb Wang and Jen Liao pivoted their restaurant to a DTC street food kitchen

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When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online.

They’re the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is to build a modern Chinese food brand for this generation, with a deep focus on honest representation, accessibility and education. As they first pivoted to doing local deliveries, many started to ask about national shipping, leading them to evolve into a DTC business.

On this episode of Young Influentials, XCJ’s founders join Adweek digital editor and host Colin Daniels to discuss how the business came about, what it took pivoting a restaurant during a pandemic and what we’ll see next from the company.