Fashion & Apparel

American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop

The retailer combines our world and the digital realm

an american eagle outfitters storefront
American Eagle is diving further into NFTs.SOPA Images/Getty Images
Headshot of Patrick Kulp
By Patrick Kulp

June 27, 2022

American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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