Amazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.”
Top line
Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe.
Amazon did not comment on additional expansion plans for the new suburban format.
Between the lines
The Seattle store will clock in at 6,150 square feet, with about 3,200 square feet in the front of store. That’s about half the size of the Amazon Go grocery concept that opened in Seattle in February 2020.
Like the existing 25 Amazon Go locations in Chicago, New York, San Francisco and Seattle, the suburban Amazon Go locations will offer products like food, snacks and drinks, including beer and wine. Amazon also teased “several new selection offerings,” but it did not elaborate.
Amazon said it is opening the new format “to serve customers in suburban-area locations that are closer to their home.”
Bottom line
Amazon opened its first Go location in Seattle in January 2018.
