Amazon Go Has the Potential to Change How Customers Think About Automation

The store may be more than just hype, after all

Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream.

But it’s now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while retailers and grocers don’t need to start panicking, one industry analyst says you should be paying attention to how Amazon Go is likely to change consumer expectations.

To buy something from the store, you need to download the Amazon Go app, which is available on both iOS and Android, and have an Amazon account.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in