Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
Menopause treatment comes online in the form of Rory, a new telehealth direct-to-consumer brand from Ro, the company behind bringing men’s health issues like erectile dysfunction, to digital.
Ro, the parent of Roman, connects men to doctors through an online portal to discuss men’s health issues, like ED and hair loss. Doctors can diagnose and prescribe medication through the cloud-based platform. Rory works similarly; women visit with a doctor online, receive a personalized prescription treatment (if necessary), and can join a Facebook group to further talk about issues around menopause.
Despite the similarities between Rory and Roman, which has been on the market for almost two years, Rachel Blank, founder of Rory, said they couldn’t transfer what they learned from Roman over to its new women’s health venture.