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Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites.
The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site—and then see the item rendered three-dimensionally in their living space. Adobe says the true-to-life size precision—and the ability to pull multiple products into the same view—set its AR service apart from others on the market.