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Adobe has acquired Magento Commerce for $1.68 billion.
The Magento Commerce Cloud—which includes digital commerce, order management and predictive intelligence—will enable Adobe to integrate commerce into its Experience Cloud to enhance B2B and B2C shopping experiences, including industries like consumer-packaged goods, retail, wholesale, manufacturing and the public sector.
In addition, Magento’s partners provide thousands of prebuilt extensions, including payment, shipping, tax and logistics, which Adobe said gives businesses the ability to quickly ramp and iterate their commerce capabilities.
On a conference call, Adobe president and chief executive Shantanu Narayen said, “Commerce is an integral part of the end-to-end customer experience.
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