A Huge Mistake… or a Stroke of Genius?; TikTok’s Shoppable Content Mocks Trump: Friday’s First Things First

Plus, how back-to-school shopping is totally different this year

"Create your perfect night's sleep" is mistranslated in the ad as "The same as written, but in Arabic." It was later updated. Via Sneha Sharma on Twitter, emphasis added by Adweek

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.