A Brief Ad History of Santa Claus, the Greatest Ambassador

The icon of December represents so many categories

christmas history
From storybook to front and center of ads, Santa has a long trail of history. Ahbik Choudhury

A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand recall across ages, strata, race and nationalities.

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Abhik Choudhury is chief strategist and founder at Salt and Paper Consulting.