A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand recall across ages, strata, race and nationalities.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.