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A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand recall across ages, strata, race and nationalities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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