Every man reaches a point in his life when he chooses to rethink certain choices like the decision to take another cookie.
Hinter Claus is having a December to remember in this new, very long, dare we say cinematic Audi ad from M/H VCCP (cut the Muh-Tay-Zik but more syllables, please).
The narrative follows St. Nick’s moment of introspection inspired, of course, by a brief side-by-side comparison of his expanding gut and the all-new Audi RS 5 Sportback.
One can understand why he’s inspired to turn things around a bit given that he is approximately 17 centuries old.
That was quite thorough.
The release doesn’t tell us much beyond the fact that the model in question “offers the ideal balance of high design, functionality, and track-worthy driving dynamics,” which is obvious!
We would note that this one was directed by Craig Gillespie of I, Tonya fame, as was W+K’s latest work for Thursday Night Football.
Also, though the spot is online-only, it’s the most broadcast-like of M/H’s Audi campaign’s we’ve seen so far. No word on any changes in Audi’s agency lineup; VB&P is their longtime creative AOR.
CREDITS
Agency: M/H VCCP
Client: Audi
Campaign: “New Santa”
Joel Kaplan – Executive Creative Director
Mike Gallagher – Senior Copywriter
Nicole Van Dawark – Senior Producer
Lexi Alaga – Associate Producer
Julie Petruzo – Director of Business Affairs
Arthi Veeraragavan – Director of Analytics
Jessica Bedussi – Senior Social Strategist
Jessica Gaylord – Community Manager
Henry Fernandez – Account Director
Margaret Furth – Account Director
Mikaela Kearns – Account Supervisor
Emily Menken – Account Manager
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Debbie Tietjen
International Production Services: Bohemian Pictures
Producer: Sherry Baumgart
Production Manager: Daniela Buzgova
Production Coordinator: Lucie Vaskova
VFX: Eightvfx
Executive Producer: Shira Boardman
VFX Supervisor: Marc Demmer