A Dad Takes a Heroic Journey to the North Pole in Coca-Cola’s Epic 2020 Holiday Ad

Global spot by Wieden+Kennedy London also sees Santa swap his traditional sleigh for a branded truck

Image of a lit up Coca-Cola truck
Coca-Cola's Christmas ad sees a father undertake an epic journey to deliver his daughter's letter to Santa. Coca-Cola / Wieden+Kennedy London

Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter.

The spot, created by Wieden+Kennedy London, has launched across 91 markets and marks the 100th year Coca-Cola has advertised during the festive season.

The ad shows a father leaving behind his family to work at sea on a wind farm. As he leaves, his daughter runs up to give him a letter to deliver to Santa.

Remembering the letter during a lunch break, the man decides to hand deliver it to Santa Claus and goes on an epic journey, crossing seas, river and miles of snow in a bid to make his daughter’s Christmas wish come true.

After finally arriving at Santa’s home, he realizes it has been shut for Christmas.

Opening the letter, he sees his daughter had asked Santa to bring her dad home for Christmas and just when it seems all hope is lost, the bearded man himself arrives in a gigantic Coca-Cola branded truck to give him a lift back.

“This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy,” said Kris Robbens, marketing director at Coca-Cola Great Britain. “Our new advert reflects the real magic of Christmas—our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.