It’s been nearly a year since the Great Toilet Paper Shortage of 2020 resulted from panicked consumers fortifying their homes in response to the uncertainty of a global pandemic. Thereafter, we saw store closures and bankruptcies, along with innovations like curbside pickup and contactless payments as the retail industry struggled—and then pivoted—to serve customers who suddenly had wildly different needs.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in