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As Gap learned earlier this week with its tone-deaf political tweet, American consumers are anxiously awaiting results in what may be the most significant presidential election of their lifetimes. It is therefore not the right moment for a generic message about unity from an apparel brand.
Most other retailers have thus far avoided the topic on social media and are instead focused on holiday deals. And, decision or not, the election is unlikely to disrupt their holiday advertising strategies otherwise.
That’s
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