3 Key 5G-Enabled Retail Takeaways From This Year’s Mobile World Congress

Customer experience, apps and advertising are about to be disrupted

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

There was no shortage of unusual things to talk about during last week’s 32nd annual Mobile World Congress, which took place in Barcelona and attracted more than 10,000 attendees.