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Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good year for U.S. retail.
The NRF’s final tally was 165 million consumers who spent an average of $313.29 during Cyber Week 2018. That’s down from 174.6 million who spent an average of $335 in the same period last year.
During a conference call, Bill Thorn, senior vice president of communications and public affairs at the NRF, said the firm is “very bullish total retail spending this year will be up between 4.3