3 Ways B2B Publishers Can Turn Data into Dollars
We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, [...]
The Top 12 Publishing Executive Stories of 2019
In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, [...]
Subscriber Yield Management Grows Long-Term Consumer Revenue
Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization [...]
Media Pitch: How MadHive Is Preventing OTT Ad Fraud
Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand [...]
8 Ways to Increase Digital Ad Revenue by 50% or More
I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This [...]
Death of the CDO, Rise of the CPO
It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month [...]
MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to [...]
How is Scan-Based Trading Working Out for You?
Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an [...]
5 Media Website Optimization Strategies for Managing Seasonal Traffic Spikes
Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with [...]
How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic [...]
Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising
For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is [...]