Toni McQuilken is the senior editor for the printing and packaging group.
MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These [...]
How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and [...]
MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to [...]
7 Takeaways from the 2018 FUSE Media Summit Keynote
Northstar Travel CDO Matthew Yorke explores the data and technology “arms race’ currently occurring in online media and marketing.
Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen
In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role [...]
How B2B Media Companies Are Successfully Growing Subscription Revenue
There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of [...]
We’re Looking for Media Tech Startups!
The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all [...]
How Publishers Should Tailor Their Marketing to Generational Preferences
I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways [...]